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INNOVATE 1X03 – Winter 2025

Pitching to Consumers

Instructions

For this competency, you will be creating an elevator pitch targeted at consumers. Submit your pitch as a link to an unlisted YouTube video. TAs will NOT be downloading any .mov or requesting access to SharePoint to evaluate your pitch.

1.   Choose one of the following items to pitch:

• A piano

• A highlighter

•    A door

This item will be your product for your pitch. Be creative and come up with features that could make your product unique. For example, why should someone buy your pen instead of any other pen on the market?

2.   Create a 30 second elevator pitch pitching your chosen item. Your pitch must include:

•    A hook

• Describe the problem your product solves

i.   Consider the pain points your customer faces

•    Describe how your product solves the problem

i.   Provide at least 3 features that make your product unique

ii.   Consider how the features of your product address the customers’ pain points

•    A call to action

Submission Instructions

Submit your pitch as a link to an unlisted YouTube video no more than 30 seconds long. Any other formats will not be evaluated and will result in an F.

You must pitch the product yourself. Use of an AI voice over will result in an F.

Tips:

•    There are plenty of pitch examples online

•    Research the difference between pitching to investors versus pitching to consumers (ChatGPT can be helpful for this)

•    Speak clearly and confidently

•    Have fun! You are only being evaluated on your ability to put together a pitch targeting investors.