MGMT90280 Managerial Decision Analytics

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MGMT90280 Managerial Decision Analytics
Assignment 2 – Group Assignment (5,000 words)

Assignment 2 Specifications – 25%

Many organisations use Business Analytics to explore data, discover patterns and solve critical business problems. This assignment is designed to allow you to demonstrate that you can effectively analyse and solve a business problem and then provide recommendations to the organisation. As a minimum requirement each group must demonstrate the implementation of a major analytical technique from each type of business analytics in their reports:

1. Descriptive analytics (e.g., Descriptive Statistics and/or Descriptive Data Mining)

2. Predictive analytics (e.g., Regression Modelling, Monte Carlo Simulation, Time Series Analysis & Forecasting, and/or Predictive Data Mining)

3. Prescriptive analytics (e.g., Linear Programming, Integer Linear Programming,

Nonlinear Programming, and/or Monte Carlo Simulation)

Instructions

You are given a number of ASX listed companies’ data along with 5 project recommendations per company on your Modules page under “Assignments Instructions”. Pick one project only with your group by the end of Week 5. In your project group home page on Canvas, specify which project you have chosen. You also need to specify how you have allocated tasks to your group members (who is doing what), who is a representative of your group to do communications with your instructor, and what is the timeline for your project to meet the deadline. You need to post your group’s progress weekly on your group’s homepage for your instructor to monitor. You are encouraged to make appointments with your instructor to consult on your progress. To summarize:
- You pick a recommended project (due end of week 5).
- You post your topic, work allocations, group representative, and project timeline on your group’s homepage (due week 5).
- You post weekly progress of your work on your group’s homepage.
- You consult with your instructor.
Note (1): For your report, you may perform more than one business analytical approach of each type. However, the implementation and analysis of the business analytic techniques for your business problem must flow logically throughout your report.

Note (2): Your instructor reserves the right to change your topic. This occurs if too many groups within the same stream or across streams choose the same topic.

Note (3): You have the option to choose your own project (outside of the recommendations provided). In this case your company SHOULD be an Australian company, your data needs to be real and sourced from credible databases, and your instructor should confirm your topic.

Note (4): You SHOULD use additional sources and data for your assignment aside from what is already provided to you. You have a link to FBE Databases on the Modules page and a video by the Librarian about how to use these databases.

Note (5): It is highly recommended that you use Canvas and your group page for all written communications between group members. This way you and your instructor can keep track of group’s progress and each member’s contributions.

1. Group Formation:

• Students must form their own group with at least five but no more than six students in each group to work on and complete the assignment. The group members must come from the same registered seminar. Students must self-enroll their groups in Canvas by the end of Week 5.

2. Expected Contents of Group Report:

  • Introduction – organization background, description of the business problem, justification of selection, etc.
  • Literature review – summary of the findings from 6 peer-reviewed articles that are related to your problem.
    • Synopsis – description of the method used to collect the journal articles, such as databases, searching and filtering criteria, etc.
    • Strengths – analysis of the strengths of the articles with respect to the organisation’s evaluation criteria (e.g., things from the articles that you can borrow for your analysis).
    • Weaknesses – analysis of the weaknesses of the articles with respect to the evaluation criteria (e.g., things from the articles that do not fit well with your problem as well as those that you should improve for your analysis).
    • Summary of Literature Review – Summary of the identified strengths and weaknesses.
  • Methodology – description and illustration of the business analytical approaches for the problem.
  • Implementation – formulation of the problem by using different business analytical approaches, application of Excel Solver Add-in, Excel Analysis ToolPak, and/or Analytic Solver Basic for Excel.
  • Discussions and Conclusions – suggestions for courses of action to the selected company as well as the evaluation of the business analytical approaches.
  • References
  • Appendices – including the minutes/notes of meetings.

3. Marking Criteria:

Criteria
 Possible Mark
Identification and description of the problem to be analysed
 3
Summary of literature review
 3
Description of the business problem and application of the business analytical approaches to analyse and solve the problem
 12
Suggestions for courses of action to the organisation, and critical evaluation of the business analytical approaches
 5
Structure and presentation. Use of appropriate language, spelling, grammar, and punctuation
 2
Total 25

4. Word Limits:

• The total length of the group report is a maximum of 5,000 words (excluding figures, tables, references, and appendices).

5. Presentation:

  • It is important to give attention to spelling, grammar, and punctuation in order to avoid ambiguity and confusion. The assignment must be word processed in 12- point type and double-spaced. Please leave a margin of 3cm on both the left- and right-hand side for the marker's comments.
  • Students can include relevant graphs, tables, and other exhibits as appendices. They must be clearly labelled and will not be included in the word count. However, your reasons for including these exhibits must be made clear in the main body of the assignment.

Oral Presentation of Assignment 2 Specifications – 5%

The presentation is designed to provide student groups an opportunity to orally share their work (for Group Assignment) with their class as well as learn from other groups' work, and to demonstrate effective communication of analytical techniques and findings with non-experts. This oral presentation contributes 5% to the overall mark. No file submission is required.

1. Due Dates and Presentation Mode:

All groups will present their work in the final seminar in Week 12. Your group will present live in the seminar.

Presenters:

• The group is completely free to choose which members deliver the presentation. One member may deliver the entire presentation, or each member of the group may participate in the presentation, or any combination of members is acceptable.

• Regardless of who presents on behalf of the group, all members will receive the same score, unless you formally communicate and raise issues/concerns/problems with a specific group member to your seminar lecturer and/or subject coordinator well before the due date of Group Assignment submission in Week 11. In such cases, students who do not contribute to a group assignment may be allocated a lower mark or assigned a mark of zero in presentation as well as group assignment.

2. Presentation Content:

• All groups are expected to first introduce their selected organisation, the business problem studied, and organisation requirements/evaluation criteria. Second, you are expected to summarise the literature review. Third, you will present and describe your business analytics approaches for the problem, followed by a brief live demo on how the process is implemented (note that there is no need to show every step of the analysis, just the key steps). Last, but not least, you will discuss the managerial contributions of your work.

3. Presentation Length:

• Please note that the ideal length of time for the presentation is 10 minutes, with +/- 1 minute flexibility. This means that the presentation needs to be well prepared, rehearsed and coordinated by the group members.

4. Marking Criteria:

Criteria
 Possible Mark
Structure of presentation, communication and group presentation skills
 5

Note: Some useful tips for a successful presentation:

"Do"s

- Talking to the slides and only having handful of slides
- Maintaining welcoming body language
- Having not too fast and not too slow pace
- Maintaining eye contact with the class and your fellow students
- Having enough content presented in bullet points and figures and tables mainly
- Having a consistent template with readable font and good graphic
- starting your presentation with an interesting fact, a question, "a hook"
- Managing your time well
- Practice practice!
"Don't"s
- Reading off a script or a note
- Having too much text content on each slide
- Closed body language and hiding behind the presentation desk
- Not having eye contact with the audience and looking only at one person, floor or the wall
- Presenting too fast or too slow
- Exceeding the allocated time
- Using jargon such as "like"

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