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INFOSYS 306 Digital Business and Innovation

Tutorial 2

Objectives

This tutorial aims to

●   deepen your understanding of the concept of digital platforms and its ability to engage different groups of participants

●   allow you to apply the platform thinking to explore business opportunities

●   reinforce your understanding of network effects

Tasks

1.  Google Nest is a smart home solution and can serve as a platform. Please brainstorm what producers Nest can bring on board and describe the values the producers can deliver to Nest users.

2.    Study Adidas, platform https://www.runtastic.com/ and Nike run club https://www.nike.com/nz/nrc-app.

●    Identify the participants the platforms engage from different sides

●    Describe the values exchanged on the platforms

3.    The COVID tracing app can be seen as a platform. Please describe the network effect

taking place on it. Is it a within-group or cross-group effect? Can people who do not use the platform benefit from the increased number of users of the tracing app?