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BUSM096 - Relationship and Network Marketing

2024-25

Assessment Instructions

001-CWK 30% Group Project (2000 words)

Deadline: Monday 04 August 2025, 3pm GMT

Assessment Instructions:

Assessment question:

How has the literature on the concept of 'Relationship-specific Investments' (RSIs) in business relationships developed over time? What are the main findings, especially with regard to the mechanisms how RSis affect performance outcomes, and how do these findings build on each other? Which were seminal contributions, and why? What are aspects of RSIs in business relationships that the literature has not covered yet?

2000 words (excluding bibliography, tables/figures/appendix)

Marks of up to 10 % points will be deducted if you overshoot the word limit.

The same guidelines as for the original group assignment are relevant (see lecture 1 of BUSM096).

Word count: 2000 words (excluding bibliography, tables/figures/appendix)

The use of generative Al is/not permitted.

Submission Instructions:

Non-standard instructions: None.

The Student declaration of Al Language learning models task must be completed before you can access the submission drop-box.

Fully submit a single file to the assessment drop-box found in this topic before the deadline.

The standard late penalty rules apply to this assessment.

The SBM submission policy can be found in the postgraduate student handbook

Marking Criteria:

Postgraduate generic marking scheme:

70.0-100.0% Distinction

60.0-69.9% Merit

50.0-59.9% Pass

0.0-49.9% Fail