INFOSYS110 INFORMATION SYSTEMS

Hello, if you have any need, please feel free to consult us, this is my wechat: wx91due


INFOSYS110

INFORMATION SYSTEMS

Business Systems

SEMESTER ONE 2019

SECTION A:

APPLIED MULTIPLE CHOICE QUESTIONS

●    Answer ALL questions in this section.

●    There are 20 applied multiple choice questions. Each question is worth 2.5 marks.

●    Choose the one answer that you consider to be the best.

●    To indicate your answer, use a dark pencil to shade in neatly the matching bubble on the Teleform sheet.

1.     Grace Sparkle wants to find a job as an Enterprise Architect, as it pays well. What should her main skills be?

a.   Expertise in business and expertise in information systems

b.   Expertise in programming and expertise in public speaking

c.    Expertise in data communication networks and expertise in accounting

d.   Expertise in mathematical modelling, statistics and the environment

e.   Expertise in business, expertise in technology, and a patient diplomat

2.     For a large business organisation, managing and maintaining the quality of data can be difficult because:

a.   Data is frequently stored in numerous locations, and in different formats

b.   Data is collected by many individuals using various methods and devices

c.   All of the options

d.   Data comes from multiple, non-uniform, sources

e.   Data is inconsistently copied across multiple systems

3.     Databases store that are analysed to produce to support decision-making.

a.     Transactional data, tactical data

b.    Analytical data, transactional information

c.     Analytical information, transactional information

d.     Knowledge, wisdom

e.     Operational data, analytical information

4.     The Figure below shows three tables from an online store’s database. Table 1 gives details of customer orders; Table 2 gives details of products; and Table 3 gives details of quantities of products ordered. The customer with a Customer ID of 1000 is Kamila. The total number of baby vests ordered by Kamila is:

a.     100200

b.     Between 1 and 10

c.     Between 11 and 20

d.     1000

e.     More than 21

5. includes the plans for how an organisation will build, deploy, use, and share its

data, processes, and IT assets.

a.     Porter’s Value Chain

b.     Systems Development

c.     Infrastructure Architecture

d.    The Open Organisations Initiative

e.     Enterprise Architecture

6.     As discussed in class, which of the following technologies primarily supports “integration” of data, which can be used to create business value?

a.     MOLAP

b.     Data Warehouses

c.     Data Visualisation

d.     OLAP

e.     Data Mining

7.     A manager at Walmart discovered that many customers bought baby diapers along with cans

of beer. Analysis of purchases revealed that they were made by men, on Friday evenings mainly between 6pm and 7pm. Which data mining technique would have enabled the manager to discover this?

a.     Cluster analysis

b.     Regression

c.     Association detection

d.    Anomaly detection

e.     Classification

8.     CRM has evolved from reporting, to analysing and predicting. In the context of Amazon.com:

recommending products of potential interest corresponds to the phase of such

evolution, and showing the date of a certain purchase corresponds to the phase.

a.     This is not about CRM

b.     Predicting, reporting

c.     Analysing, predicting

d.     Reporting, analysing

e.     Predicting, analysing

9.     Before an examination, the invigilator on duty checks your ID card to make sure that you are who you say you are. The ID card is an example of:

a.     Something that is part of the user

b.     Something the user has and is part of the user

c.     Something the user has

d.     Something the user knows

e.     Something the user has and knows

10.   Passwords are a common security means for protection of users’ personal information. Using

passwords to log in is a form of , which has a serious flaw because .

a.     Anomaly detection, passwords may be case-sensitive

b.    Authentication, passwords may be stolen and used by others

c.     Accessibility, passwords do not always provide total access

d.    Authentication, passwords can be updated and changed anytime

e.     Authorisation, passwords may be unauthorised

11.   Most new cars are equipped with AI-based collision warning and prevention systems. Based upon the user’s setting, when the car detects potential collision risks (such as the car driving into obstructions or pedestrians stepping onto the road ahead), the dashboard may display   visual and auditory warning signals, while the emergency brakes may apply. Under normal circumstances, the system collects data about as input to generate responses about ________ .

a.     Road conditions through cameras, whether the speed is too high

b.    Travelling speed through the speedometer, whether warning and braking is necessary

c.     Driver’s alertness through sensors, whether there are potential dangers

d.     Road conditions through cameras, whether there are potential dangers

e.     Driver’s alertness through sensors, whether alertness is too low

12.   The underground train service provider of City H has become a publicly listed company. That means, it now has the responsibility to cater for its shareholders’ benefits by maximising its profit, rather than to maximise the well-being of the residents of City H, as a public transport provider. The ethical framework of the underground train service as a publicly listed company is the:

a.     Common good approach

b.     Fairness approach

c.     Capitalistic approach

d.     Utilitarian approach

e.     Rights approach

13.   A local farm decides to become a sustainable business by growing only organic produce. Which of the following statements is correct?

a.     Organic farming reduces the staff’s exposure to artificial chemicals, making it sustainable

b.    The nature of a company’s product is not related to sustainability

c.     Growing organic produce is good for the environment, thus sustainable

d.     Simply growing organic produce does not make it a sustainable business

e.     Organic produce is more profitable, which sustains business

14.   An online store on Facebook that sells crystal accessories is a business application of social computing because:

a.     Organisations, rather than users, produce and manage content via interactive communications

b.     Facebook can create, read, update, and delete data about the transactions on the social network

c.     Crystals are a socially acceptable merchandise, and they are sold using computers

d.    Transactions on Facebook involve human behaviour, economics, and other social sciences

e.     It is a type of e-commerce using social networking tools to enhance the shopping experience

15.   A formatted version of the exam paper was kept secure in the examiner’s locked document

cabinet inside her office, which is guarded by a reinforced door securely locked with a

mechanical padlock that requires a six digit combination code to unlock. The document cabinet

protects the exam paper from . The combination lock protects the exam paper from _______.

a.     Physical threats, physical threats

b.     Physical threats, digital threats

c.     Intentional misuse, accidental misuse

d.     Locksmiths, the examiner

e.     Internal misuse, external misuse

16.   In lectures we discussed a business example of IoT which saw the Tuia Group place sensors

along the Upper Waikato River. This provided them with the “ability to capture data and then represent that data meaningfully as a tool for educating, informing, and engaging communities” . The IoT technology enabled business value with:

a.     “Enhanced Situation Awareness” by predicting weather patterns around the river

b.    All the options

c.     “Optimised Resource Consumption” by reducing river water usage

d.     “Sensor-driven decision analytics” by automatic decision making

e.     “Tracking Behaviour” by monitoring water quality in the river

17. is a form of disruptive technology because .

a.     Blockchain, it disrupts the operation of supply chains and logistics

b.     Social Media, it distracts users from their daily lives

c.     3D Printing, it is currently too expensive for everyday use but may have future benefits

d.     Internet of Things, it links up “things” which has enabled many industries to operate differently

e.     Augmented Reality, it is a good platform that has revolutionised the mobile gaming industry

18.   Which of the following is an example of a project?

a.     Operating as a projectionist in a cinema

b.    A client contracting a software engineer to create a mobile application

c.     An architect designing a customised house for a client

d.     Starting the production run of a new model of smartphones

e.     Checking random samples from a batch of Strawberry Jam

19.   Nine months into the construction of a house, the owner demanded that the electrical wiring of the whole house need to be redone in order to install the latest smart home system. In terms of the “triple constraints” in project management, this results in an increase in . Without balancing the constraints, will be compromised.

a.     Time, scope

b.     Quality, cost

c.     Quality, scope

d.     Scope, quality

e.     Cost, scope

20.   When a new computer system is installed at a factory, which of the following tasks is beyond the scope of a project manager’s responsibilities?

a.     Training the staff about the new hardware

b.     Balancing among scope, time, and cost

c.     Managing changes

d.     Drawing up the project plan

e.     Handling disputes among personnel

SECTION B:

SHORT ANSWER QUESTIONS

Refer to the case at the end of this booklet to answer ALL questions in this section.

21. A typical shopping process on the ‘KIDS Corp’ mobile app is described below:

i.        The customer taps on the “Sales Catalogue” button on the app. A list of items for sale is shown.

ii.        The customer then finds the item(s) they wish to purchase by using the search function. Upon finding something to purchase, a quantity is specified by the customer.

iii.        If the customer wants to purchase more items, the previous step is repeated.

Otherwise, the customer taps on the “Check out” button to go to the shopping cart screen.

iv.        All items selected are shown on the shopping cart screen, along with the total price payable. The customer may tap the “Pay now” button to proceed, or the “Cancel”   button to stop the transaction, which also ends the shopping process.

v.        By proceeding with the order, the customer is taken to a new page on the mobile app where credit card details can be entered.

vi.        If the credit card is declined, then an error message is displayed, and the process ends.

vii.        If the credit card charge is successful, then the amount paid is credited to the

customer’s account, and a success message (receipt) is displayed on the customer’s phone.

viii.        After processing payment for the current order, the KIDS Corp’ mobile app will then

display recommendations of further items to purchase, based on the customer’s preferences. Such recommendations will be displayed on the screen with an “Add to shopping cart” button for the customer to tap if they are interested.

ix.        If the customer chooses to buy something else then the shopping process restarts. Otherwise, the process ends.

a.   Model the shopping process outlined above using a business process model.  (8 marks)

b.   Link TWO different specific information systems to the steps outlined in the above process.   (2 marks)

22. For the process outlined in question 21, suggest one way to improve it by Streamlining.

a.   Describe how the process may be improved by Streamlining.

b.   By doing so, what value can be added for the customer?

c.   Comment on the relative potential risks and benefits associated with improving by Streamlining. How do they relate to the associated potential risks and benefits from Process Reengineering (are they higher or lower)? Why?   (11 marks)

23. The KIDS Corp mobile app is an up-to-date, advanced system that provides product

recommendations to the users of the system. The scenario below is an example:

“The customer Kimberly Brown has three children with different talents. One excels in sports, the other in music and the third in science and mathematics. Kimberley logged in to the ‘KIDS Corp’ mobile app to find suitable activities available in her local area for each child. The app not only advised Kimberley on the most suitable activities available for each of her children, but also provided the best transport alternatives based on Kimberleys circumstances.”

Identify two different recommendations the KIDS Corp mobile app gave the customer in the above scenario. For each of the two recommendations, identify TWO key data items   needed to make those recommendations.   (9 marks)

24. GIGO is the abbreviation for Garbage IGarbage Out.

Identify two situations in the ‘KIDS Corp’ case where GIGO can potentially impact the integrity of the operations. For each situation, briefly describe it by suggesting:

•   one example of “Garbage In”;

•   the resulting “Garbage Out”; and

•   a valid precaution that ‘KIDS Corp’ can take to prevent that situation of GIGO   (10 marks)

25. For each of the categories of value below, provide an example of how ‘KIDS Corp’ used

Information Systems, or Operations Management, or Business Analytics to generate value for itself, its customers, or its suppliers.

a.     Reduce cycle time

b.     Reduce costs

c.     Increase customer satisfaction

d.     Create revenue streams

For each example, provide:

•   a specific key performance indicator (KPI) to measure that value; and

•   a benchmark, which ‘KIDS Corp’ could compare the KPI against.

(Hint: consider the extra features incorporated to ‘KIDS Corp by highly skilled parents.)   (10 marks)

Case Study: KIDS Corp

The goal of ‘KIDS Corp’ is to make it an ”all about kids” business. It provides a safe and trusted  brand  for  parents  to  purchase  children’s  essentials  (such  as  clothing,  toys  and accessories), and get information online about many other services  needed by children (such as health, education and recreation). The value of ‘KIDS Corp’ to parents is that it gives them reliable recommendations regarding the many goods and services that parents need for their children. Many suppliers of goods and services pay ‘KIDS Corp’ to allow them to advertise products on their system.

Being  the  “safest  advertising   platform in America,  focused  exclusively  on the kids and  teens segment”, suppliers of ‘KIDS Corp’ are restricted to those who can supply goods and services of proven quality. Information gathered regarding the quality of goods and services in this process are incorporated in automated recommendations given to parents.

Maintaining the quality of contents on the KIDS Corp’ website is important. The administrative work needed is time consuming but crucial. Besides the hired Information Systems manager, Anne Crowe, users of the ‘KIDS Corp’ website, who are  parents themselves, are instrumental in ensuring that information is up-to-date by adhering to two simple rules while using its services.

i.       It is mandatory for parents to provide feedback on the quality of goods and services they buy through KIDS Corp .

ii.      All information are to be checked for accuracy by parents (who are registered customers of ‘KIDS Corp’) before they can be made available on the website.

Some of the parents are highly skilled in the use of technology and have assisted Anne Crowe to incorporate extra features to KIDS Corp . Such enhancements and extensions include:

1.   Expanding virtual store spaces: using 3D scans of items bought and virtual reality technology as an interface to allow children to try out clothes, spectacles and toys before buying them.

2.   Collecting  video  reviews  of  the  quality  of  products  and  services,  which  in  turn  generate recommendations about the products by specific persons.

3.   Rapidly connecting online buyers with suppliers who have adequate stocks.

4.   Group  buying  through  the KIDS  Corp’ online store for  negotiating  better  discounts from suppliers.

5.   Making recommendations of baby-sitters registered at KIDS Corp who are also checked out by the local police vetting system, as a routine measure of safety.

6.   Providing  recommendations  regarding day-care centres and other educational institutes by region, along with testimonies from past students’ parents and a review from KIDS Corp officials.

7.   Establishing a relationship with paediatric health care providers in the local neighbourhoods and developing a recommendation board to record health care providers in each area.

8.   Developing  the  KIDS Corp’ mobile  app  to  process  purchases  and  distribute  promotional material.

With the growth of  KIDS Corp more features will be added, and with those, numerous challenges will arise.

发表评论

电子邮件地址不会被公开。 必填项已用*标注