BUSINESS 114 Accounting for Decision Making

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BUSINESS 114

Accounting for Decision Making

QUESTION 1 – Balance Sheet, Income Statement, and Financial Statement Analysis

DiveMasters Pro, a New Zealand company which sells diving goods and provides diving services for enthusiasts of all experience levels, has recently completed operations for the month of September 2023. The balance sheet at the end of August 2023 is shown below.

DiveMasters Pro – Balance Sheet as at 31 August 2023

Assets

Liabilities & Owner’s Equity

Current Assets:

Current Liabilities:

Cash

$75,300

Accounts Payable

$6,500

Accounts Receivables

$19,850

Non-Current Liabilities:

Inventory

$26,700

Bank Loan (5.5% pa)

$46,000

Non-Current Assets:

Owners’ Equity:

Boat

$14,000 $135,850

Capital

$83,350 $135,850

The events listed below occurred during the month of September 2023:

1 DiveMasters Pro purchased some inventory (diving gear) for a total of $15,000, with half paid in cash and the remaining half on credit.

2 DiveMasters Pro received $500 from a customer who books a diving excursion that will take place next month (i.e., October 2023).

3 DiveMasters Pro issued an invoice to the University of Auckland Diving Club for $4,500 for a delivery of diving gear. The goods sold (being inventory) cost $3,000. The full $4,500 payment will be received at the end of the year.

4 DiveMasters Pro takes out an investment by transferring $5,000 cash to a 6-month term deposit, which accrues interest at an annual rate of 6%, compounded monthly. The accumulated interest will be paid with the principal amount upon investment maturity.

5 The business paid 50% of the outstanding accounts payable from August in cash.

Required:

(a)  For each transaction provided above, analyse the impact on the financial statements by providing the following information and as per the table below:

•    Name of the account impacted by the transaction – select the appropriate account name from the drop-down menu: various account names.

•    The  change in the account - use the drop-down menu to indicate whether there is an increase, decrease, or no impact on the account.

•    The type of account – select one of the following from the drop-down menu: Non-Current Asset, Non-Current Liability, Current Asset, Current Liability, Revenue, or Expense.

•    The specific financial statement affected by the transaction – select one of the following from the drop-down menu: Income Statement or Balance Sheet.

•    The   monetary  amount  involved  in  each  transaction  -  type   in  the   amount  for  the transaction.

Account Name

Increase; Decrease; No impact

Type of Account

Financial Statement

Amount

1

2

3

4

5

(13 marks)

(b)  What is the balance of the Capital account after the above five transactions and the owner draws out $500 cash for personal use at the end of the month? Show all workings.   (2 marks)

(c)  When  analysing  a  firm’s  financial   performance,   a  common  way   is  to   compare  the  firm’s performance with that of its industry peers. The gathered financial information of DiveMasters Pro and its industry peers is as follows:

Ratio

DiveMasters Pro

Industry

Return on Equity (ROE)

13.13%

13.14%

Return on Assets (ROA)

3.75%

8.76%

Debt ratio (%)

75.02%

30.45%

In light of the provided financial ratios, evaluate how DiveMasters Pro is doing relative to its industry peers regarding profitability to investment and financial risk.   (2 marks – 100 words maximum)

(d)  Taking into account DiveMasters Pro ratios and Balance Sheet, do you think the company should invest the $5,000 into the 6-month term deposit (transaction 4) or would it be more prudent to utilize  this  amount  towards  reducing  the  bank loan? (Note:  there is no need to   do  any calculations). (2 marks – 100 words maximum)

(e)  Why is it important to compare financial ratios against appropriate benchmarks? In addition to comparing against industry peers, identify one alternative way that DiveMasters Pro can employ to gauge its financial performance using financial ratios. (2 marks – 100 words maximum)

(Total for Question 1: 21 marks)

QUESTION 2 – Cost Understanding

Nebula Enterprises is a leading manufacturer of a high-quality game console called Orion. With the rising popularity of augmented reality (AR) games, the company plans to introduce a new AR accessory called Vega  in  2023. Alongside this, their  marketing  manager,  Alex,  is  considering a  promotional campaign offering a free VR headset with each purchase of the Vega product to boost sales in the initial months.

The following information has been provided:

Current Product (Orion)

New Product (Vega)

Sales (units)

90,000

110,000

Selling price per unit ($)

250

220

Variable cost per unit ($)

225

180

Total fixed costs ($)

1,000,000

1,300,000

If the promotional campaign proceeds, there will be an additional fixed cost of $150,000 and each VR headset will incur a cost of $10 per unit for the company.

Required:

(a)        (i)        Calculate the breakeven point in revenue for the Orion and Vega products, respectively, based on the 2023 data and without the new promotional campaign. (Round your answer to two decimal places, if required).   (2 marks)

(ii)       Calculate the profit for the Orion product based on the given data.  (1 mark)

(iii)     Calculate  the profit  for  the  Vega   product  based  on  the  given  data,  without  the promotional campaign.  (1 mark)

(iv)     Calculate the  additional total  costs  associated with the  promotional campaign for the Vega product.  (1 mark)

(v)       Calculate  the  profit  for  the  Vega  product   when  the  promotional   campaign   is implemented, considering the costs from (iv).   (1 mark)

(vi)     Compare the profits before and after introducing the Vega product with its promotional campaign. Discuss Nebula Enterprises’ financial performance post-launch in light of your findings.   (2 marks – 100 words maximum)

Nebula Enterprises, renowned for its in-house production, is considering an offer from a manufacturer in Country  Z,  recently  scrutinised  for poor labour  standards, to produce  its  Vega  product  (i.e., outsource  production)  rather than to  manufacture  it  themselves. The manufacturer  in  Country Z proposes: (i) a production cost of $165 per unit for the Vega product with a minimum order of 80,000 units, and (ii) a charge of $5 per unit for shipping costs. Accepting this offer would nullify Nebula Enterprises’ variable costs related to manufacturing the Vega product themselves. Moreover, this would also allow Nebula Enterprises to lease part of their manufacturing facility, generating $12 per Vega  unit sold in revenue.

(i)        Determine the  net financial impact of accepting the manufacturer in Country Z’s offer versus if Nebula Enterprises manufactures the Vega product themselves in-house. Briefly discuss which option is the best. (Ignore the promotional costs). (5 marks)

(ii)       Discuss two potential reputational risks that Nebula Enterprises might face if they decide to outsource the production of the Vega product to the manufacturer in Country Z. (2 marks – 100 words maximum)

(Total for Question 2: 15 marks)

QUESTION 3 – Performance Measurement

ClearWater Ltd is known for its bottled natural spring water. Their premium offering, AquaPure, is marketed  as  being sourced  from pristine  mountain springs, a claim  that  appeals to a significant segment of customers who prefer pure and untouched water sources. Every month, they forecast to bottle and sell around 20,000 units of AquaPure.

However, of late, unsettling rumors have been circulating, suggesting that ClearWater Ltd might be compromising its commitment to quality. Allegedly, some batches of AquaPure are being sourced from  non-spring sources,  raising questions  about the authenticity of ClearWater  Ltd’s  claims and potentially misleading its dedicated customer base.

In August, amidst these rumors, the company’s anticipated and actual costs were as follows:

Anticipated Costs

for each AquaPure unit

August Actual Production 18,000 units

Direct Materials

$1.00 (Bottle and Label)

$18,500

Direct Labour

0.5 hours at $10.00 hourly

9,000 hours, costing $90,000

Variable Manufacturing Overhead

0.5 hours at $5.00 hourly

$85,000

Fixed Manufacturing Overhead

$50,000

$48,000

Total Actual Costs

$241,500

Required:

(a)      Calculate the budgeted cost of producing a single AquaPure unit.

Cost ($)

Workings

Direct materials

Direct labour

Variable manufacturing overhead

Fixed manufacturing overhead

Total budgeted cost for one unit

(3 marks)

(b)      Calculate the total flexed budget cost for AquaPure units in August.

Cost ($)

Workings

Direct materials

Direct labour

Variable manufacturing overhead

Fixed manufacturing overhead

Total flexed budget costs

(3 marks)

(c)       Ethical and Cost Implications:

(i)  From  an  ethical standpoint,  evaluate the  potential  implications of the  rumors  regarding ClearWater Ltd’s water sourcing. What are the broader moral ramifications of potentially misleading customers about the purity and source of AquaPure?         (2 marks – 100 words maximum)

(ii)  Analyse how these rumors and the ethical concerns they raise might influence ClearWater Ltd’s costs, sales, and overall brand reputation. What potential financial repercussions could ClearWater Ltd face if these rumors are validated?  (2 marks – 100 words maximum)

(d)      Balanced Scorecard Perspectives and Corrective Measures:

(i)  Using  the  balanced  scorecard  approach,  identify  which  two  perspectives  are  most jeopardized by these rumors. How might these perspectives be adversely affected by the circulating speculations?  (2 marks – 100 words maximum)

(ii)  Suggest appropriate measures and actions ClearWater  Ltd should undertake for damage control. How can the company ensure transparency in the future to rebuild trust with its stakeholders? (2 marks – 100 words maximum) (Total for Question 3: 14 marks)


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