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INFOSYS 306 Digital Business and Innovation

Tutorial 4

Objectives

This tutorial aims to

•   deepen your understanding of network effects of platforms

•   discuss different monetization formats

•   develop your critical thinking about platform monetization

Tasks

1. Successful platform businesses are often described as a “the winner takes all” or “the winner takes most” market. Please discuss why it is so.

2. Skillshare changed from course-based monetization to subscription-based monetization. Do you think this is a good move? Why?

3. Examine group assignment specifications and start working on it