A comprehensive overview of the central principles and concepts of marketing strategy and management. …
A practical introduction to computers and computer programming in a high-level language. …
MKTG 202 (Marketing Research) employs a series of case studies and interactive lectures to demonstrate how information and marketing insights can be utilised to improve decision-making in marketing. …
Introduces fundamental marketing ideas and skillsets. Explores the world of customer value creation and marketing communications through the eyes of marketing and creative experts. …