Information and communication technology is changing the way companies interact with consumers. …
Marketing Fundamentals …
Contemporary Marketing Practice …
Social Media Marketing …
This report is designed to help you understand the practical aspects of developing a blue ocean strategy and steps undertaken to compile a strategy canvas. …
The project document contains instructions on the analysis you should perform on the data. …
This is a strict limit not a guideline: any piece submitted with more words than the limit will result in the excess not being marked …
The aim of this course is to provide students with an understanding of fundamental marketing concepts, terminologies and theories. …
Assignment/Coursework Remit …
AD654: Marketing Analytics covers a wide range of descriptive, predictive, and prescriptive analytics techniques. …