Module Organiser

DrAndrew Woon

Date Submitted

Internal Reviewer

Date Reviewed

External Examiner

Date Approved

No

Module Learning Outcome

Description

1

A3

Apply and effectively interpret theoretical concepts in strategic decision-making and practice

2

B1

Develop analytical skills through independent study and group-based work within seminars

3

C2

Apply different theoretical frameworks to analyse cases of strategic decision-making in action

No

Programme Learning Outcome

Description

1

1.2

Understand the key debates in the subject area and adjacent literature

2

4.1

Use and reference a variety of popular, professional and academic sources

3

4.4

Present confidently to small and large groups, interacting actively with peers and tutors.

4

5.3

Support arguments with relevant primary data

1. The module learning outcomes being assessed

1A3Apply and effectively interpret theoretical concepts in strategic decision-making and practice

2B1Develop analytical skills through independent study and group-based work within seminars

3C2Apply different theoretical frameworks to analyse cases of strategic decision-making in action

2. Instructions and guidance

Please choose any international organisationfor your analysis:

Guidelines for the Presentation

1. Introduction to the Company:

1. Brief overview of the company, including history, mission, and core activities.

2. Company’s Strategy:

1. Describe the company's current strategy (market positioning, competitive advantage, business model, target market, and growth strategy).

2. Explain why this strategy was adopted and its alignment with the company's goals.

3. Key Success Factors:

1. Identify and analyse the key success factors contributing to the company's success.

2. Provide specific examples and data to support your analysis.

4. Challenges and Recommendations:

1. Discuss current or potential challenges the company faces in maintaining or advancing its strategy.

2. Offer recommendations on addressing these challenges and building on success factors.

5. Conclusion:

1. Summarise the main points of your analysis.

2. Reflect on insights gained from studying the company’s strategy and success factors.

Presentation Structure:

1. PowerPoint Preparation:

Develop a comprehensive PowerPoint presentation that covers all relevant aspects of your chosen case study.

Assume the audience is familiar with the basic context of the case, hence focus on specific and critical elements without repeating introductory information.

Address all the pertinent questions related to your case study, even if briefly. This ensures a comprehensive analysis and facilitates more precise feedback.

2. Time Limit:

The presentation should not exceed40 minutes in duration. Please ensure your analysis is concise yet comprehensive within this time frame.

3. Recording and Submission:

Record your presentation and upload it to QMPlus for evaluation by the seminar organisers.

Ensure clear audio and visual content for effective communication of your analysis.

3. Assessment rubric with weighted criteria  

1. Demonstrated knowledge of underlying issues in Strategic Analysis and Practice with application of frameworks or reference to theoretical concepts (25%)

2. Use of academic/non-academic literature and further research on the case and its context (30%)

3. Depth and clarity of the arguments developed in your analysis to inform strategic analysis in action (30%)

4. Appropriate use of presentation time (15%)

 4. Assurance of Learning measures: performance thresholds for assessment criteria

For UG: “significantly exceeds expectations” [outstanding/excellent] at equivalent of 70+, “exceeds expectations” [good] at equivalent of 60-69, “meets expectations” [average] at equivalent of 40-59; “does not meet expectations” [poor/outright fail] at equivalent of 39 or less.

For PG: “significantly exceeds expectations” [outstanding/excellent] at equivalent of 70+, “exceeds expectations” [good] at equivalent of 60-69, “meets expectations” [average] by achieving equivalent of 50-59; “does not meet expectations” [poor/outright fail] at equivalent of 49 or less

Please observe the following style guide. Unless otherwise specified,

• All work must be typed and submitted in PowerPoint format

• Font size should be 12 points (unless otherwise specified)

• Font style should be Arialor Times New Roman

• Lines should be double-spaced

• Leave margins for comment Insert page numbers

• Use a header containing your student ID number, the module code to which your work applies, and the date. And Please:

• Always spell-check and proofread your work before handing it in (once you have submitted your work you will not be permitted to retrieve it)

• Keep your own electronic back-up copy of your work and if possible save on two devices

• Avoid plagiarism

• Submit your work on time

Guidelines and Late-Work Policy

1. Coursework submitted late (and there are no extenuating circumstances) will incur a late penalty. Five per

2. cent of the total marks available shall be deducted for every period of 24 hours, or part thereof, that an assignment is overdue there shall be a deduction of five per cent of the total marks available (i.e. five marks for an assessment marked out of 100). After seven calendar days (168 hours or more late) the mark shall be reduced to zero, and recorded as 0FL (zero, fail, late).

3. Each module has word limits for coursework assignments; however, the decision about whether to impose a penalty mark for exceeding the word limit is made by each module organiser. You must check the module handbook and the assignment briefing documents to see whether the particular module organiser has adopted a penalty system. It is your responsibility to read the handbook and assignment briefing carefully. If no penalty is specified then the module organiser will take into account the word length under the standard marking conventions. For example, if you have exceeded the word limit then it might be that you have not been sufficiently succinct or focused in your assignment and therefore might be penalised for these weaknesses. Please note that word limits do NOT include references or appendices. However if excessive material is included on appendices then this too will be judged accordingly and you may be awarded a lower mark.

4. Failure to submit in either one of these formats will result in a mark of 0 being awarded for the particular assessment. It is therefore your responsibility to ensure that the file format is correct and it can be opened by the receiving party.

5. You should ensure that the correct piece of assignment is uploaded as the document downloaded on the due date by the module organiser will be marked regardless of content. You will not have another opportunity to submit the work again if you mistakenly uploaded the wrong document.

6. ALLOW YOURSELF PLENTY OF TIME TO SUBMIT YOUR COURSEWORK. DO NOT LEAVE IT UNTIL THE LAST MINUTE

7. Computer problems, such as computer viruses, failure to make a back-up copy or temporary internet access problems, will NOT be viewed as a valid reason for late submission.

8. Check that your assignment submission has been successful, and print a copy of the confirmation screen.

9. If you submit your assignment after the deadline, you will still be able to submit your coursework via QMplus however you will be penalised for late submission, the only exception to this is if you have an approved extension due to extenuating circumstances.

Date

29 November 2024

Time

16:00

QMplus Link/Page

· Module Organiser

· Disability and Dyslexia Service (DDS)

· Quantitative Skills Tutor

· Academic Writing Skills Tutor

· Demonstrated knowledge of underlying issues in Strategic Analysis and Practice with application of frameworks or reference to theoretical concepts (25%)

· Use of academic/non-academic literature and further research on the case and its context (30%)

· Depth and clarity of the arguments developed in your analysis to inform strategic analysis in action (30%)

· Appropriate use of presentation time (15%)