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BUSI2112-E1

A LEVEL 2 MODULE, AUTUMN SEMESTER 2022-2023

MANAGEMENT STRATEGY

SECTION A

(Answer two questions)

1. Porter’s Five Forces Framework helps to analyse an industry and identify its attractiveness. What are these five forces? Please elaborate on the framework. (25%)

2. What is innovation diffusion? The pace of diffusion is influenced by a combination of supply- side and demand-side factors, what are they? Please elaborate on the factors for each side. (25%)

3. When internationalizing, organisations need to choose how to enter different national markets. Please elaborate on different entry mode strategies. (25%)

SECTION B

(Compulsory)

4. What is BCG Matrix? (10%) Please categorize Huawei’s different business lines into different quadrants of BCG Matrix (15%). In the consumer product line, if different brands (Huawei and Honor) adopted different generic strategy? What are they? (15%) After Huawei divests Honor, as a separate firm, if Honor will challenge Huawei’s smartphone business, why? (10%)