• Discuss and apply introductory concepts from semiotics and rhetoric as they apply to advertising as a form of professional communication.
• Interpret the semiotics of advertising, examining the use of visual and linguistic symbols to make meaning.
• Examine the function of advertising in the production and circulation of meanings through culture.
• Compare the design and process of advertising across historical periods and in the context of changing communication technologies, with attention to a shift from mass communication culture to personalization and participatory culture.
• Analyze advertising design and process as forms of representation in the context of intercultural communication.

• Module 1: Theoretical, Historical and Institutional Foundations of Advertising and Consumer Culture
• Module 2: Canadian Brand Case Studies: Consumer Citizens and the Canadian Imagination
• Module 3: Controversies in Canadian Advertising: Audiences and Messaging
• Module 4: Thinking Creatively and Expanding Frontiers of Canadian Advertising

The following material is required for this course:

1. Asquith, K. (Ed.). (2019). Advertising, consumer culture and Canadian society: A reader. Oxford University Press: Don Mills, ON.
   Type: Textbook. ISBN: 978-0-19-902632-6

Please be aware that should your course have a final exam, you are responsible for the fee to the online proctoring service, ProctorU, or to the in-person approved Testing Centre. Please contact [email protected] with any questions about this.

To successfully complete this course, students must achieve a passing grade of 50% or higher on the overall course, and 50% or higher on the final mandatory exam.