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CTICI 2017
Kaplan Foundation Diploma
Critical Thinking & Innovation - Presentation Topic
Intake 119 / 2024 (50%)
Presentation (50%) – Group work
With increasing usage of mobile smart devices like smart phones and tablets, reading has declined in popularity. Compared to playing games, watching online videos and the pervasiveness of social media, reading is seen as a boring and pointless activity. However, it has been shown that reading improves performance in school and contributes to lifelong learning. Therefore, it is important that reading should be encouraged and promoted in the age of the digital revolution and social media.
The National Library Board is inviting organisations to propose a creative concept to promote reading among youths in Singapore. An entire hall in the National Library Building will be used to promote reading. Your company has been known for successfully promoting ideas and events in the past. Your team has been invited by the National Library Board to come up with an event concept, organise activities in the hall and publicise the effort to promote reading and increasing the love for reading among young Singaporeans. A budget of $20,000 has been set aside for this event.
RESEARCH
Primary Market Research: Design and conduct a SURVEY to find out what types of books and reading material youths are interested in and the creative and fun ways they would like to be engaged in for them to be more interested in reading as a regular activity.
a. Design 8-10 valid survey questions relating to the activities and obtain approval from your lecturer. These questions should provide valuable information on the organisation of this event and target groups you are planning for. NOTE: Keep the purpose of the event in mind.
b. Collate the survey findings to justify your creative proposal for this event.
c. These survey questions and findings will be included in your presentation.
Secondary Market Research: Do online research for published data or similar initiatives that will provide creative ideas/strategies to justify/strengthen your team’s overall concept for the event.
Note: The survey findings (primary research) and online research data (secondary research) will be included in the presentation by Speaker 2.
YOUR TEAM’S CONCEPT AS A BUSINESS PROPOSAL
1. Brainstorm in your group to propose a creative concept for this event, backed up by sound research, name it and write out a Business Proposal (in your Individual Portfolio).
2. Present this proposal which explains your concept to the National Library Board.
3. You have to include a Business Model in your analysis of this concept.
4. You are to include either a poster OR a 1-minute video clip to feature and publicise your creative concept. (NOTE: The purpose of the poster or video is to attract/invite your target groups to participate in this event. Details such as relevant pictures, date, location, organisers, sponsors, etc. must be included in the poster or video to attract your target groups).
You will be in teams of 5: 1 team leader, 1 co-leader and 3 team members. Approval is needed if your team has fewer than 5 members or exceeds the stated number.
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SPEAKER 1: |
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1. Opening pitch and outline of the presentation. 2. Introduction of your team and background: - The team’s expertise and experience: Highlight relevant current and/or past achievements (select a few of the most outstanding achievements relevant to the proposal) to show a track record of relevant successful projects executed by your team. 3. Brief overview of the creative event concept: - Highlight the unique and captivating ideas for the event in order to achieve the purpose as outlined by the National Library Board. For example, explain with the 5W1H thinking strategy. - Highlight an innovative solution/approach used in this event proposal that will give your team the competitive advantage – for example, increases efficiency, reduces costs or makes use of technology, etc |
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SPEAKER 2: |
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4. Market research: - Present and explain the key information from the primary research (survey findings) and secondary research (online data) in graph/chart format. - Profile your target groups in terms of demographics – age group, gender, lifestyle, behaviour, social needs, etc. - Highlight similar events in the market and compare your proposal with their concepts/strategies. - Highlight gaps that your creative concept can fill. 5. Advertising tactics: - Publicity/campaign strategy: What forms of creative advertising will you use? Propose and justify 3 media platforms used for publicising the event. (Consider advertising images that will be used to promote and publicise the event – refer to the notes on the poster/video). |
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SPEAKER 3: |
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6. Further research: - Discuss research done on a successful similar event (local or international). Show how your team will use this research to improve your event concept. Highlight 2 learning points that will be incorporated into your proposal. 7. Give a detailed breakdown of your team’s proposal: - How is it different from traditional and/or existing concepts? Highlight 2 differences. For example, explain with the SCAMPER thinking strategy. - How your team’s chosen strategies can help to achieve the purpose of the event. - How will it benefit your target groups? Give 2 benefits. - Include a creative design and layout of the National Library where the event will be held. For example, the layout will show the organisation of the activity booths, interaction space, crowd control plan, refreshment area, etc. |
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SPEAKER 4: |
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8. Strategic management of proposal: - Use the SWOT Business Model to analyse and explain your event proposal. 9. Justify the use of the budget of S$20,000: - A table showing a breakdown of the estimated costs (for your concept and activities) that may be incurred. Justification is expected. - A table showing the breakdown of the types of sponsorship by the relevant business organisations/partners you have sourced. - Will your team impose an entrance fee to help with additional costs? Why or why not? |
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SPEAKER 5: |
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10.Highlight 3 possible challenges your team may face in the planning and execution of your proposal. 11.Propose and explain 3 possible solutions to manage the challenges mentioned above. 12.Conclusion of presentation: - Give a summary by emphasising the main points of your team’s proposal. - Use a closing pitch to persuade and convince the National Library Board why your team’s proposal should be selected. - Use the PESTEL environment scan to explain how your team’s proposal can be adapted if a similar event was organised abroad. - Show the list of references (in APA style) on the research materials explored. - Q&A |
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Number of presenters per team: |
5 |
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Number of slides: |
Approximately 25 to 30 |
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Speaking time: |
Maximum 4 minutes per speaker |
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Attire: |
Formal |
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Date of draft and consultation: |
To be confirmed by the lecturer |
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Date of presentation: |
Last lesson of CTI |