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COM60904 Innovative Media
Bachelor of Mass Communication (Hons.)
Assignment Overview:
Learning Outcome:
Task:
In this individual project, you are required to create a 30-seconds 2D animated commercial for a brand of your choice. The project encompasses all phases of animationproduction, from pre-production to post-production, and the entire process should be documented as an e-portfolio.
Within a good flow of a story, the animation should display character activities, other than any other animated elements. Do integrate in the final animation of all the copyright and list of the production team [including producer, director, illustrator, animator, editor etc] in theend credits. Please include Taylor’s University logo in the video opening. The final animation shall be published in.MP4 file format. Resolution shall be in Full HD – 1080p (1920 x 1080 pixels). E-Portfolio should completely establish all the requirements listed above.
Youtube: For the final animation.
Wix.com: As the e-portfolio platform.
Assessment Criteria:
|
Criteria/ Mark |
100-80 |
79-60 |
59-40 |
39-20 |
19-0 |
|
Storyline/interpretati on of the theme andconcept
|
The storyline and interpretation of the theme and concept are exceptionally well-executed. The project demonstrates a deep understanding of the theme, and the storyline is engaging, innovative, and effectively conveys the intended message.
|
The storyline and interpretation are very well-done. The project effectively interprets the theme and concept, and the storyline is engaging and creative.
|
The storyline and interpretation meet basic expectations. The project effectively addresses the theme and concept, but there may be room for further development and creativity.
|
The storyline and interpretation have some issues or lack depth. While the project addresses the theme and concept, there may be areas that need improvement in terms of engagement andcreativity.
|
The storyline and interpretation are lacking or unclear. The project may not effectivelyaddress the theme and concept, and the storyline may be confusing orunengaging.
|
|
Storyboard/animation planning
|
Storyboard demonstratesexceptional
planning, composition, and drawing skills. It is well thought out, visuallyengaging, and drawnwith a high level of detail and precision.
|
Storyboard shows very
good planning, composition, and drawing. It effectively conveys the narrative andvisualizes thescenes withclear andappealing illustrations.
|
Storyboard meets the basic expectations in terms of planning, composition, and drawing. It effectivelycommunicates the key ideas butmay lacksome detail orrefinement.
|
Storyboard has someplanning and composition issues and may be less visually appealing. The drawing may be less detailed or less clear.
|
Storyboard lacks effective planning, composition, and drawing. It may beconfusing,unclear, orlacking indetail and precision. |
|
Design – Concept, Character Props, Background and E-Portfolio
|
The concept and design, including character design and the e-portfolio, are exceptionally
well-executed. The project demonstrates a high level of creativity, originality, and attention to detail. Character design is compellingand aligns with the project's goals, and the e-portfolio is professionally presented and comprehensive.
|
The concept and design are very well-done. The project exhibits creativity and originality, and character design is appealing and relevant. The e-portfolio is
well-organized and effectively showcases the project's elements.
|
The concept and design, including character design and the e-portfolio, meet basic expectations.
They effectively support the project but may lack some depth or refinement.
|
The concept and design have some issues or lack clarity.
Character design may be less effective or less relevant, and the e-portfolio may be less organized.
|
The concept and design, including character design and the e-portfolio, are lacking or unclear. They may not effectively support the project's goals, and character design may be ineffective or unrelated. The e-portfolio may be disorganized or incomplete.
|
|
Animation |
The animation showcasing excellent Timing and Principles. Animation smooth and
well-executed, with excellent attention to detail.
|
The animation showcasing good Timing and Principles. Animation smooth and adequately executed, with less attention to detail. |
The animation showcasing satisfactory Timing and Principles. Animation is less smooth and moderately executed, with lack of attention to detail. |
The animation showcasing fair Timing and Principles.
Animation is not smooth and poorly executed, with lack of attention to detail. |
The animation showcasing poor Timing
and Principles. Animation is stagger/jumpy and badly executed, with no attention to detail. |