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Winchester School of Art

Assessment Brief – Academic Year 2025

Module Code	ARTD2108	Assessment Type	3000 word illustrated To include 15 page creative ideation that can incorporate generative AI outcomes.
Module Title	MAJOR PROJECT (FMM)	Weighting	100%
Launch Date	WC 27/01/2025	Word Count	100% - 3000 word illustrated To include 15 page creative ideation that can incorporate generative AI outcomes.
Summative Submission Date	Thurs 15th May 2025 by 1600 UK time	Feedback to Students	No earlier than 4 working weeks there after
Method of Submission illustrated report 1000%	Upload a PDF to Blackboard via Turnitin.

Introduction

The learning outcomes of this module are defined in the module profile, found on blackboard. Please constantly refer to these, as they are what you are assessed against. You are expected to demonstrate more independent working skills than in part 1.

Your summative submission should demonstrate critical understanding of fashion retailing and future developments in the changing retail landscape. It should show you understand the operational practices of fashion retail management, retail distribution and their inter-relationships. It will demonstrate strategic thinking about contemporary issues impacting on the fashion retail environment today and finally an understanding of the role technology will play in that environment. 

Within the module you will investigate the principles of retail theory and understand how the application of retail strategy will enhance a brand.

A Future  Retail Concept focussing on Disability, Neuro divergence and/or Wellbeing. 

"Physical retail's evolution demands a fundamental shift from traditional transaction-focused spaces to experiential destinations. Successful retailers must create immersive, technology-enabled environments that deliver personalized experiences while addressing growing consumer demands for sustainability and community connection"

Deloitte (2024) 'Future of Retail: The Phygital Revolution', Harvard Business Review Digital Articles, January 2024, pp. 1-8.

"The post-pandemic retail landscape requires physical stores to serve as multifunctional spaces that merge digital innovation with human connection. Successful retailers will prioritize experiential retail, focusing on personalization, sustainability, and community engagement to create meaningful customer experiences"

(McKinsey, 2024).

McKinsey & Company (2024) 'Retail's Next Chapter: Beyond Digital Integration', Harvard Business Review, 102(1), pp. 112-120.

Project Requirement

You are to produce an Illustrated Report – 3000 words with 15 page visual ideation of a future retail space that places particular awareness and accountability towards disability, neuro divergence and/or wellbeing.

Each week your lectures and seminars will cover a separate topic from the list below. Each section must be covered in your Illustrated report. Your task is to investigate and analyses the current state of retail and ideate the future of retail with an understanding of how retail considers disability, neuro divergence and/or wellbeing.

You must present your findings in an Illustrated report structure. You must determine and choose the market level (luxury, mid-market, high street, value etc.)  and type of store (Department Store, Speciality Store, Direct retailer, Concept Store, Sneaker,  Boutique, High Street, Denim, Skate, Discount, Luxury, Outlet, Children’s, Fast Fashion, Lingerie, Sport etc.) You must also consider the geographic location of your store. So for example you cond choose a LUXURY, SNEAKER STORE in NEW YORK. (The above examples are not exhaustive).

You must also give consideration to the following topics

· Covid in Context: Current retail environment. The Impact that the pandemic has had on the retail store specifically towards disability, neuro divergence and wellbeing.

· Conflict Theory: Historical changes to the store. Disruptive theory and challenges.

· Community: How neighbourhood and localisation play a role in store design.

· Commerce and Connectivity:  Frictionless trading and instore technology.

· Central Place Theory: Location, type and density of stores.

· Content: In store product, supply chain and distribution models.

· Competitive & Communicative strategies: The evolution of store design.

· Curation: Experiential Retail, Innovation, VM and Exhibition

The 15 ideation can be aligned to a  brand (this can be UK, EU or an International brand) that will best align to the type of retail store from your report. Informed by your research an illustrated 3000 report and visualisation must use Adobe Creative Suite and visually consider and present the extensive ideation and illustrated research conclusions from your report.

These can but are not limited to the following:

Please note: Your choice of brand will determine the overall presentation of you illustrated concept and this should be evident in your photography, illustrations and depictions. Utilitise imagery that best demonstrates the overall ideation of your new future retail project. You can annotate and further articulate your ideas but the onus is on visualising your ideas.  

You can use generative AI but you must show all of your prompts and/0r reference all of the images you use. 

Late Penalties.

Any submitted after the deadline will be subject to the standard University late penalties (see below), unless an extension has been granted, in writing in advance of the deadline. 

Days Late:	Mark:
1	(final agreed mark) * 0.9
2	(final agreed mark) * 0.8
3	(final agreed mark) * 0.7
4	(final agreed mark) * 0.6
5	(final agreed mark) * 0.5
More than 5	0

Examples of Late days calculations:  

Deadline on Thursday at 4pm  

Submission between Thursday at 16:01 and Friday 16:00 = 10% penalty 

Submission between Friday 16:01 and Saturday 16:00 = 20% penalty 

Submission between Saturday 16:01 and Sunday 16:00 = 30% penalty 

Submission between Sunday 16:01 and Monday 16:00 = 40% penalty 

Submission between Monday 16:01 and Tuesday 16:00 = 50% penalty 

Any later submission will receive mark 0 

Special Considerations including extensions: If you believe that illness or other circumstances have adversely affected your academic performance, or if you are require extension to your assessment deadline, information regarding the regulations governing Special Considerations as well as Special Consideration and Extension forms can be found in Quality Handbook  

Academic Responsibility and Conduct Policy: Please note that you can access Academic Responsibility and Conduct Guidance for Students via the Quality Handbook: Academic Responsibility and Conduct | Quality Handbook | University of Southampton 

Please note any suspected cases of Academic Responsibility and Conduct will be notified to the Academic Responsibility and Conduct Officer for investigation. 

References: You should use the Harvard style to reference your assignment. The library provide guidance on how to reference in the Harvard style and this is available from: http://library.soton.ac.uk/sash/referencing 

GENAI guidelines : https://www.southampton.ac.uk/about/governance/regulations-policies/policies/using-gen-ai-during-your-studies 

Texts

Mandatory Books:

Holistic Retail Design. Reshaping Shopping for the Digital Era, Teufel, Zimmerman, Frame 2017

Additional Texts

Fernie J, Fernie S and Moore C (2003) Principles of Retailing. Butterworth-Heinemann

Halepete, J (2011) Retailing in Emerging Markets.    Fairchild Books

Kent, T, Omar, O (2003) Retailing.    Palgrave Macmillan

Morgan T (2011) Visual Merchandising: Window and In-Store Displays for Retail.  Laurence King (e-book)

Riewoldt, O.  (2000) Retail Design.   Laurence King

Journals:

International Journal of Clothing Science & Technology.

International Journal of Physical Distribution & Logistics Management

Journal of Fashion Marketing and Management.

Journal of Purchasing & Supply Management.

Journal of Service Theory & Practice.

Journal of Visual Communication

Supply Chain Management: An International Journal.

Online industry periodicals:

Dezeen  https://www.dezeen.com

Business of Fashion   http://www.businessoffashion.com

Retail week   http://www.retail-week.com

Drapers http://www.Drapers.co.uk

Learning resources:

Adobe (Tutorials) http://tv.adobe.com/

Lynda (Software Tutorials) https://www.lynda.com

Academic Skills   http://library.soton.ac.uk/sash 

Blackboard   http://blackboard.soton.ac.uk

Library   http://www.soton.ac.uk/library/infoskills/index.h

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Module code	ARTD2108		A.Knowledge and Understanding Having successfully completed the module, you will be able to demonstrate knowledge and understanding of:
Module Title	Retail Futures		B. Subject Specific Intellectual and Research Skills Having successfully completed the module, you will be able to:
Module Leader	Pascal Matthais		C. Transferable and Generic Skills Having successfully completed the module, you will be able to:
Assessment	1 100%		D. Subject Specific Practical Skills (optional to modules) Having successfully completed the module, you will be able to:
Assessment Type	Illustrated Report [3000 words]		E. Disciplinary Specific Learning  Outcomes (optional to modules) Having successfully completed the module, you will be able to:
Ref	Outcome	First Class		Second Class (Higher)	Second Class (Lower)	Third Class	Fail
		100-80	79-70	69-60	59-50	49-40	39-0
A1	The critical evaluation of fashion retailing strategies in a range of organisation types with consideration of contemporary issues impacting on fashion organisations	Exceptional critical awareness of how to apply key principles and practices in your (professional) discipline.	Excellent critical awareness of how to apply key principles and practices in your (professional) discipline.	Very good critical awareness of how to apply key principles and practices in your (professional) discipline.	Good critical awareness of how to apply key principles and practices in your (professional) discipline.	Satisfactory but inconsistent critical awareness of how to apply key principles and practices in your (professional) discipline.	Little or no critical awareness of how to apply key principles and practices in your (professional) discipline.
A2	Retail models, consumption theories, retail design, distribution and retail technologies, and their impact on creating successful retail propositions	Exceptional understanding of how to utilise subject-specific, cultural and academic research and debates in your discipline to inform your development	Accomplished understanding of how to utilise subject-specific, cultural and academic research and debates in your discipline to inform your development	Competent understanding of how to utilise subject-specific, cultural and academic research and debates in your discipline to inform your development	Consistent understanding of how to utilise subject-specific, cultural and academic research and debates in your discipline to inform your development	Adequate understanding of how to utilise subject-specific, cultural and academic research and debates in your discipline to inform your development	Inadequate understanding of how to utilise subject-specific, cultural and academic research and debates in your discipline to inform your development
B1	Apply critical and analytical skills and methodologies to problem solving situations and tasks	Exceptional ability to problem solve, to generate and realise creative ideas	Excellent ability to problem solve, to generate and realise creative ideas	Competent ability to problem solve, to generate and realise creative ideas	Good ability to problem solve, to generate and realise creative ideas	Satisfactory but inconsistent ability to problem solve, to generate and realise creative ideas	Little or no ability to problem solve, to generate and realise creative ideas
B2	Make independent judgements in the selection and use of fashion retail marketing and management resources and market information	Outstanding analysis of sources and resources, and competence in exploiting what is useful	Accomplished analysis of sources and resources, and competence in exploiting what is useful	Very good analysis of sources and resources, and competence in exploiting what is useful	Good analysis of sources and resources, and competence in exploiting what is useful	Adequate analysis of sources and resources, and competence in exploiting what is useful	Inadequate analysis of sources and resources, and competence in exploiting what is useful
B3	Critically reflect on your own work and be able to demonstrate the effective application of research skills	Exceptional application of research methods and processes	Excellent application of research methods and processes	Competent application of research methods and processes	Consistent application of research methods and processes	Adequate application of research methods and processes	Inadequate application of research methods and processes
C1	Manage your workload effectively with a high level of flexibility and autonomy	Exceptional ability to plan, time manage and organise your work	Accomplished ability to plan, time manage and organise your work	Very good ability to plan, time manage and organise your work	Good ability to plan, time manage and organise your work	Adequate ability to plan, time manage and organise your work	Inadequate ability to plan, time manage and organise your work
C2	Present your ideas and concepts in a structured and professional manner	Outstanding (professional) presentation standards evidenced in appropriate format	Excellent presentation standards evidenced in appropriate format	Competent presentation standards evidenced in appropriate format	Consistent  presentation standards evidenced in appropriate format	Satisfactory but inconsistent  presentation standards evidenced in appropriate format	Little or no  presentation standards evidenced in appropriate format
D1	Illustrate a variety of different retail solutions for fashion brands and be able to propose enhancements, modifications or new concepts	Outstanding level of rigorous testing, creative experimentation and specialist approaches	Excellent level of rigorous testing, creative experimentation and specialist approaches	Competent level of rigorous testing, creative experimentation and specialist approaches	Consistent level of rigorous testing, creative experimentation and specialist approaches	Adequate level of rigorous testing, creative experimentation and specialist approaches	Inadequate level of rigorous testing, creative experimentation and specialist approaches