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ARTD2107 TREND FORECASTING

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Winchester School of Art

Assessment Brief – Academic Year 2023/24

Module Code	ARTD2107	Assessment Type	Interactive Digital Project
Module Title	TREND FORECASTING	Weighting	100%
Launch Date	w/b 30/09/24	Word Count	Equivalent of 2500
Summative Sub. Date by 1600	Thurs 28/11/24	Feedback to Students Date	No earlier than 19/12/24
Method of Summative Submission: or via the 24hr online chat service.	NON-INTERACTIVE Version 1) A single non interactive PDF made up of parts 1,2&3 to be uploaded to blackboard via Turnitin. INTERACTIVE Version 2) An interactive version of the same PDF ( sections 1,2&3), to be uploaded to your individual safesend link. You can only use this link once. Contact The Student HUB for another link/ any problems with submission
Formative Details	Formative feedback given consistently throughout. Verbally and in response to various seminar tasks.
· *Academic skills hub:* https://library.soton.ac.uk/sash · LinkedIn Learning: https://www.southampton.ac.uk/linkedinlearning · Careers, Employability & Student Enterprise Service: https://www.southampton.ac.uk/careers/index.page

Assessment Brief: The learning outcomes of this module are defined on page 2. Please constantly refer to these, as they are what you are assessed against. The digital sessions are going to especially relevant and so attendance is essential.

A trend is ‘A general direction of development signified by collective behaviour indulged in by a large group’ (Kraimod. 2024) ‘Fashion trends theory’

This module introduces you to the essentials of trend forecasting with an emphasis on micro/product trends. You will examine the changing role of the futurologist, whose task it is to pinpoint the zeitgeist. The module will have you develop an understanding of the anatomy of trends, the process of spotting and communicating trends, and how they inform brands, helping them to anticipate changing consumer demands and support the development of products.

Digital Project Requirements: Created in InDesign & saved as a single landscape high-res 3 Section PDF. Aswell as a cover page, ensure you include an interactive contents page/navigational menu for your assignment. All interactivity needs to by clearly identifiable by the reader.

1. ABOUT TREND Written in approximately 1500 words and in the third person tense. Be sure to evidence critical awareness (including use of theory) when demonstrating your understanding of the following:

What is a trend? What are the different types of trends? Futurologists create trends, but how -what is the process? Where do futurologists look for signposts to the future? How do fashion companies use trends? Ie what impacts do trends have on 1) product developers, 2) marketeers, and 3) consumers (what is the adoption process?) How might different market levels interpret the same subplot? And, finally, what is the future of forecasting, specifically in the context of artificial intelligence and social media?

1. REFERENCE LIST (created using Harvard referencing system), BIBLIOGRAPHY & APPENDICES for section 1.

2. INTERACTIVE DIGITAL MEGATREND Created to an equivalent to of 1000 words, you will:

· Research and create a; a seasonal product trend for 2026 (mega trend). Choose one GEN Z YOUTH MARKET focus (Men, Women or Gender Diverse) Choose a SECTOR - (Festival or Clubwear).

· Some of this research will come from existing tradeshow reports, street style images and early colour guidance that you will find on BlackBoard, but you must also be sure to include your own primary imagery and secondary research in the form of cultural, social and/or technological drivers of fashion change.

· Your product trend must have one main theme but four different looks (SUBPLOTS OR CHAPTERS x4).

· So that your product trend is useful, each subplot/chapter will need clear direction in terms of COLOUR, MATERIALS, KEY GARMENT SHAPES, TRIMS/HARDWARE/DETAILS, GRAPHICS, and/or PRINTS

· Most importantly, you will need a list of INFLUENCES for each subplot that will act as your reference list for section 3. To confirm, you do not need a Harvard reference list for Section 3.

Learning Outcomes & Assessment Criteria:

Ref	Outcome		First Class		Second Class (Higher)	Second Class (Lower)	Third Class	Fail
			100-80	79-70	69-60	59-50	49-40	39-0
A1	A Knowledge & Understanding Having successfully completed the module, you will be able to demonstrate knowledge and understanding of:	the context of the fashion forecasting industry and the role it plays today	Exceptional critical awareness of key principles and practices in your (professional) discipline.	Excellent critical awareness of key principles and practices in your (professional) discipline.	Very good critical awareness of key principles and practices in your (professional) discipline.	Good critical awareness of key principles and practices in your (professional) discipline	Satisfactory but inconsistent critical awareness of key principles and practices in your (professional) discipline.	Little or no critical awareness of key principles and practices in your (professional) discipline.
A2	A Knowledge & Understanding Having successfully completed the module, you will be able to demonstrate knowledge and understanding of:	the process and development of future focused intelligence within a range of contextual issues	Exceptional understanding of how to utilise subject-specific, cultural and academic research and debates in your discipline to inform your development	Accomplished understanding of how to utilise subject-specific, cultural and academic research and debates in your discipline to inform your development	Competent understanding of how to utilise subject-specific, cultural and academic research and debates in your discipline to inform your development	Consistent understanding of how to utilise subject-specific, cultural and academic research and debates in your discipline to inform your development	Adequate understanding of how to utilise subject-specific, cultural and academic research and debates in your discipline to inform your development	Inadequate understanding of how to utilise subject-specific, cultural and academic research and debates in your discipline to inform your development
B1	B Subject Specific Intellectual and Research Skills Having successfully completed this module, you will be able to:	demonstrate the ability to select, analyse and evaluate relevant fashion information from appropriate sources	Outstanding ability to critically evaluate, test and refine ideas	Accomplished ability to critically evaluate, test and refine ideas	Competent ability to critically evaluate, test and refine ideas	Consistent ability to critically evaluate, test and refine ideas	Satisfactory but inconsistent ability to critically evaluate, test and refine ideas	Little or no ability to critically evaluate, test and refine ideas
B2	B Subject Specific Intellectual and Research Skills Having successfully completed this module, you will be able to:	critically analyse research to make informed judgments and proposals in the context of the trend industry to increasingly complex situations	Outstanding analysis of sources and resources, and competence in exploiting what is useful	Accomplished analysis of sources and resources, and competence in exploiting what is useful	Very good analysis of sources and resources, and competence in exploiting what is useful	Good analysis of sources and resources, and competence in exploiting what is useful	Adequate analysis of sources and resources, and competence in exploiting what is useful	Inadequate analysis of sources and resources, and competence in exploiting what is useful
C1	C. Transferable & Generic Skills Having successfully completed this module, you will be able to:	communicate your ideas coherently in a number of way including written, and visual formats with increased autonomy	Exceptional ability to communicate accurately to a range of audiences	Accomplished ability to communicate accurately to a range of audiences	Very good ability to communicate accurately to a range of audiences	Good ability to communicate accurately to a range of audiences	Adequate ability to communicate accurately to a range of audiences	Inadequate ability to communicate accurately to a range of audiences
C2	C. Transferable & Generic Skills Having successfully completed this module, you will be able to:	confidently apply a range of extended digital media skills to the production of your work	Outstanding presentation standards evidenced in appropriate format	Excellent presentation standards evidenced in appropriate format	Competent presentation standards evidenced in appropriate format	Consistent presentation standards evidenced in appropriate format	Satisfactory but inconsistent presentation standards evidenced in appropriate format	Little or no presentation standards evidenced in appropriate format

Reading List

Mandatory Texts

Brannon E. (2010) Fashion Forecasting. Fairchild Books

Raymond, M (2020) The Trend Forecasters Handbook. Laurence King

Additional Texts

Holland G.& Jones R. (2017) Fashion Trend Forecasting. Laurence King

Hewson M and Vinken B (2004) Fashion Zeitgeist: Trends and Cycles in the Fashion System .

Berg publishers

Rousso, C. (2012) Fashion Forward, A guide to Fashion Forecasting. Fairchild Books

Blogs

DEZEEN - https://www.dezeen.com/2020/06/03/lidewij-edelkoort-trend-forecaster-interview/

FUTRE LABORATORY BLOG - https://www.thefuturelaboratory.com/blog/author/martin-raymond

Journals:

Journal of Fashion Marketing and Management, Emerald

Podcasts: THE BLACK FUTURIST –

https://podcasts.apple.com/us/podcast/the-black-futurist-podcast-with-bryndan-moore/id1498836264

Study Resources

Academic Skills http://library.soton.ac.uk/sash.

Adobe (Tutorials) http://tv.adobe.com/.

Late Penalties: Any part of your assessment submitted after the deadline will be subject to the standard University late penalties (see below), unless an extension has been granted, in writing in advance of the deadline.

University Working Days Late:	Mark:
1	(final agreed mark) * 0.9
2	(final agreed mark) * 0.8
3	(final agreed mark) * 0.7
4	(final agreed mark) * 0.6
5	(final agreed mark) * 0.5
More than 5	0

Attendance: All full-time students are required to attend University for the duration of their programme each year, and to attend for such additional periods of study as may be required by the regulations of the programme of study that you are enrolled. The University Attendance Regulations are available from the University Calendar: http://go.soton.ac.uk/9xp

It is anticipated that students will only miss teaching sessions due to circumstances beyond their control such as illness, medical appointments, or other problems which must be dealt with immediately. Out of courtesy, you should email the Module Leader for sessions you miss (preferably beforehand) to explain the reasons for absence (and you should copy to your Personal Academic Tutor any such correspondence).

A register of attendance may be taken in certain teaching sessions, and if your lack of attendance is cause for concern, we will contact you and ask you to contact your Personal Academic Tutor. Unreported and sustained absences may seriously affect your learning capability and may result in you being withdrawn from your programme.

Special Considerations: If you believe that illness or other circumstances have adversely affected your academic performance, information regarding the regulations governing Special Considerations can be accessed via the Calendar: http://go.soton.ac.uk/9xo

Extension Requests: Extension requests along with supporting evidence should be submitted to the Student Office as soon as possible before the submission date. Information regarding the regulations governing extension requests can be accessed via the Calendar: http://go.soton.ac.uk/9xo

Academic Integrity Policy: Please note that you can access Academic Integrity Guidance for Students via the Quality Handbook: https://www.southampton.ac.uk/~assets/doc/quality-handbook/UoS%20Academic%20Integrity%20Guidance.pdf

Please note any suspected cases of Academic Integrity will be notified to the Academic Integrity Officer for investigation.

References: You should use the Harvard style to reference your assignment. The library provides guidance on how to reference in the Harvard style and this is available from: http://library.soton.ac.uk/sash/referencing

Repeat Year Students: You are required to complete a brand-new assignment, as per this assessment brief, and should take good care not to plagiarise any of your previous work.

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