Module Title:

Digital Analytics

Module Code:

5008MKT

Assignment Number

CW1

Assignment Title

Individual Report

Assignment Weighting

50%

Class

Mark range

Guidelines

Class I

90 – 100%

80 – 89%

70 – 79%

In addition to that for 70 – 79% below, an outstanding answer that could hardly be bettered.  High degree of understanding,

critical/analytic skills and original research.  Outstanding in all respects.

In addition to that for 70 – 79% below, the answer demonstrate an excellent level of understanding, presence of clear description,

critical/analytical skills or research.

Answer entirely relevant to the assignment set.  Answer demonstrate

clear understanding of theories and concepts. There is evidence of wide-ranging reading and/or research beyond the minimum

recommended. Answers will be written/presented in a clear, well- structured way with clarity of expression.  At level 3, evidence of independent, critical thought would normally be expected.

Class II : I

65 – 69%

60 – 64%

Answer demonstrating a very good understanding of the requirements of the assignment.  Answer demonstrate very good understanding of theories, concepts, issues and methodology.  Answer is accurate and

appropriate.  Reading beyond the recommended minimum present. Well organised and clearly written and presented.

A very good understanding. Well organised and clearly written and presented.  Some reading and research beyond recommended in evidence.

Class II : II

55 – 59%

50 – 54%

Answer demonstrating a good understanding of relevant theories, concepts, and issues.  Some reading/research beyond that

recommended may be present.  Some errors may be present and

inclusion of irrelevant material.  May not be particularly well-structured, and/or clearly presented.

Answer demonstrating a reasonable understanding of theories,

concepts, and issues. May be significant amount of irrelevant material. May not be well-structured and expression/presentation may be unclear at times.

Class III

45 - 49%

40 – 44%

An understanding demonstrated, but may be incomplete and with some errors.  Limited use of material with limited reading/research on the

topic.  Poorly structured and not well-expressed/presented.  Irrelevant material likely to be present.

Basic understanding demonstrated, with some correct description. Answer likely to be incomplete with substantial errors or

misunderstandings.  Little use of material and limited reading/research on the topic in evidence.  Poorly structured and poorly expressed/presented. Some material may be irrelevant to the assignment requirements.

Marginal fail

35 – 39%

Some relevant material will be present. Understanding is poor with little

evidence of reading/research on the topic.  Fundamental errors and misunderstanding likely to be present.  Poor structure and poor

expression/presentation.  Much material may not be relevant to the assignment.

Fail

30 – 34%

20 – 29%

0 – 19%

Inadequate answer with little relevant material and poor understanding of theories, concepts, and issues.  Fundamental errors and

misunderstandings present.  Material may be largely irrelevant.  Poorly structured and poorly expressed/presented.

Clear failure to provide answer to the assignment.  Little understanding and only a vague knowledge of the area.  Serious and fundamental

errors and lack of understanding.  Virtually no evidence of relevant

reading/research.  Poorly structured and inadequately expressed/presented.

Complete failure, virtually no understanding of requirements of the

assignment.  Material may be entirely irrelevant.  Answer may be

extremely short, and in note form only.  Answer may be fundamentally wrong, or trivial.  Not a serious attempt.