MKTG 203 : Strategic Marketing

Business and Economics

2024 Semester Two (1245) (15 POINTS)

A comprehensive overview of the central principles and concepts of marketing strategy and management. Highlights the challenges that marketing managers face in planning and implementing effective marketing mix strategies.

MKTG 203 (Strategic Marketing) will build on core marketing concepts taught in Business 101/111 and 102/112/103 and seek to aid and extend students' understanding via interactive lectures, readings, and quizzes. MKTG 203 takes a very broad and "big picture" approach to strategic marketing theories and concepts, ensuring that students are prepared for third year marketing papers. In coming to lectures well-prepared, students will be able to consolidate their understanding from the readings (and other online material) and then further develop their knowledge with comprehensive explanations and additional examples and exercises. A real-world assignment will provide students with the opportunity to apply their knowledge and skills. 

Prerequisite: 15 points from BUSINESS 102, 103, 112, 113, MGMT 101 Restriction: MKTG 201

By the end of this course, students will be able to:

This course is a standard 15 point course and students are expected to spend 10 hours per week involved in each 15 point course that they are enrolled in.

For this course, you can expect 2 hours of lectures, 5-6 hours of reading, watching, and thinking about the content, and 2-3 hours of work on assignments and/or test preparation.

Campus Experience

Lectures will be available as recordings. 
The course will not include live online events.
The activities for the course are scheduled as a standard weekly timetable.

Course materials are made available in a learning and collaboration tool called Canvas which also includes reading lists and lecture recordings (where available).

Please remember that the recording of any class on a personal device requires the permission of the instructor.

• Learning resources to be advised in class and via Canvas.

At the end of every semester students will be invited to give feedback on the course and teaching through a tool called SET or Qualtrics. The lecturers and course co-ordinators will consider all feedback and respond with summaries and actions.

Your feedback helps teachers to improve the course and its delivery for future students.

Class Representatives in each class can take feedback to the department and faculty staff-student consultative committees.

We continue to improve the feedback provided on assessments by way of improving the marking rubric and providing alternate ways to provide feedback.

Students must gain 50% of the overall assessment and sit the final exam to pass the course.

The University of Auckland will not tolerate cheating, or assisting others to cheat, and views cheating in coursework as a serious academic offence. The work that a student submits for grading must be the student's own work, reflecting their learning. Where work from other sources is used, it must be properly acknowledged and referenced. This requirement also applies to sources on the internet. A student's assessed work may be reviewed for potential plagiarism or other forms of academic misconduct, using computerised detection mechanisms.

Class representatives are students tasked with representing student issues to departments, faculties, and the wider university. If you have a complaint about this course, please contact your class rep who will know how to raise it in the right channels. See your departmental noticeboard for contact details for your class reps.

All students are asked to discuss any impairment related requirements privately, face to face and/or in written form with the course coordinator, lecturer or tutor.

Student Disability Services also provides support for students with a wide range of impairments, both visible and invisible, to succeed and excel at the University. For more information and contact details, please visit the Student Disability Services’ website

If your ability to complete assessed coursework is affected by illness or other personal circumstances outside of your control, contact a member of teaching staff as soon as possible before the assessment is due.

If your personal circumstances significantly affect your performance, or preparation, for an exam or eligible written test, refer to the University’s aegrotat or compassionate consideration page .

This should be done as soon as possible and no later than seven days after the affected test or exam date.